Non-Toxic Toys Guide: How to Choose Safe Toys for Kids

As parents, we carefully read food labels and think about what goes into our children's bodies. But what about the toys they're putting in their mouths, holding for hours, and sleeping next to every night? The reality is that many toys contain toxic chemicals and the toy industry has surprisingly little regulation when it comes to what's actually in these products.
Finding safe toys for kids can be overwhelming, but it is one of the most important steps we can take for their health. Here's what you need to know to find safer, non-toxic toys and low-tox options for your family.
The Toxic Chemicals Lurking in Toys: Why Non-Toxic Toys Matter
Here are some common toxins found in conventional toys and how we can minimise our children’s exposure to them by choosing safer toy alternatives.

1. Phthalates
These chemicals are used to make plastic soft and flexible (think: bath toys, dolls, teething toys). Phthalates are hormone disruptors that have been linked to developmental issues, reproductive problems, and asthma. The scary part? They're not chemically bound to the plastic, which means they leach out over time especially when kids chew on them. Always look for phthalate-free toys.
2. Lead and Heavy Metals
Lead has been found in painted toys, costume jewellery, and even some plastics. There is no safe level of lead exposure for children. Even small amounts can cause developmental delays, learning difficulties, and behavioural problems. Other heavy metals like cadmium, arsenic, and mercury have also been detected in children's toys.
3. BPA (Bisphenol A)
Found in hard plastics and can leach into a child's system, especially when heated or worn down. BPA is an endocrine disruptor linked to developmental issues, obesity, and behavioural problems. Choosing BPA-free toys is essential for safety.
4. Flame Retardants
Often added to foam toys, stuffed animals, and play mats. Many flame retardants are toxic and have been linked to thyroid disruption, developmental delays, and cancer. They accumulate in dust and are easily absorbed through skin or inhaled.
5. PVC (Polyvinyl Chloride)
This plastic (often marked with recycling code #3) releases toxic chemicals during production, use, and disposal. PVC toys often contain phthalates and can release dioxins known carcinogens.
6. Formaldehyde
Found in pressed wood toys and some fabrics. This known carcinogen can cause respiratory issues and skin irritation.
Red Flags: What to Avoid
When shopping for safe toys for babies and kids, steer clear of:
Strong chemical smells - That "new toy" smell is often toxic chemicals off-gassing
Soft, squishy plastics - Likely contain phthalates
Brightly painted toys from unknown brands - Risk of lead paint
PVC/vinyl toys - Look for recycling code #3
"Mystery" toys from discount shops - Often untested and unregulated
Foam play mats and toys – May contain flame retardants
Cheap costume jewellery - High risk of lead and cadmium.

What to Look for Instead: Safe Toys for Kids
1. The safest, non-toxic toys are made from natural, untreated materials:
Solid wood (not pressed wood or MDF) - Look for wooden toys with natural finishes.
Natural rubber (for teething toys and bath toys) - A great plastic-free alternative.
Natural fibres like cotton (ideally organic cotton) or wool (for stuffed animals and dolls).
Stainless steel (for play kitchen items for instance).
Silicone (food-grade, BPA-free).
2. Safe Finishes
If you're buying wooden toys, make sure they're finished with:
Food-grade oils (like coconut or linseed oil)
Beeswax
Non-toxic, water-based paints
Natural dyes
Look for unfinished toys or ones that clearly state non-toxic finishes. Check if the company is transparent about materials. Finding the perfect toy isn't easy, but knowing what it's made from helps you make better choices.
3. Third-Party Certifications
While certifications aren't perfect, they're a good starting point for identifying eco-friendly and low-tox toys. Here's what you need to know about the most important ones:

GOTS (Global Organic Textile Standard)
What it covers: Fabric toys, stuffed animals, dolls, cotton play items
GOTS is the gold standard for organic toys. When you see this certification on a toy, it means:
The fabric contains at least 95% certified organic fibres
Toxic dyes and finishes are prohibited
No formaldehyde, heavy metals, or aromatic solvents
Strict wastewater treatment requirements
Social criteria for workers throughout the supply chain
Why it matters: Many fabric toys are treated with formaldehyde-based finishes, toxic dyes, and pesticide residues. GOTS ensures the entire production process from harvesting the cotton to the finished toy is free from harmful chemicals. This is especially important for stuffed animals and dolls that kids cuddle and sleep with.
Look for: The GOTS label should specify either "organic" (95%+ organic fibres) or "made with organic" (70%+ organic fibres). Go for the higher standard when possible.
FSC (Forest Stewardship Council)
What it covers: Wooden toys, blocks, puzzles, play structures
FSC certification means the wood comes from responsibly managed forests and is a top choice for sustainable toys. But here's what most people don't know: FSC also has requirements around chemical use.
FSC-certified products:
Come from forests managed without highly hazardous pesticides
Prohibit the use of certain toxic chemicals in processing
Ensure sustainable harvesting practices
Provide traceability from forest to finished product
Why it matters: Not all wood is created equal. Some wooden toys are made from wood treated with pesticides, or finished with toxic varnishes and paints. FSC certification gives you confidence about where the wood comes from and reduces (though doesn't eliminate) chemical exposure concerns.
Important note: FSC doesn't specifically regulate toy finishes, so you'll still want to check that paints and stains are non-toxic. Look for FSC combined with statements about non-toxic finishes.
EN71 (European Toy Safety Standard)
What it covers: All toys sold in the European Union
EN71 is often considered stricter than US toy safety standards. This comprehensive standard includes:
Strict limits on heavy metals (lead, cadmium, mercury, chromium, etc.)
Restrictions on certain phthalates
Flammability requirements
Mechanical and physical safety testing
Chemical safety requirements including migration testing
Why it matters: The EU tends to take a more precautionary approach to chemicals than the US. EN71 has lower allowable limits for many toxic substances and bans chemicals that are still permitted in US toys. Some European countries have even stricter national requirements on top of EN71.
Look for: Products marked "EN71 certified" or "meets EN71 standards." This is especially valuable when buying toys from European brands or imports.
Real-world impact: EN71 has stricter lead limits than US standards and more comprehensive testing for chemical migration from toys that children might put in their mouths.
CPSIA (Consumer Product Safety Improvement Act)
What it covers: All children's products sold in the United States
CPSIA compliance is legally required for all toys sold in the US, but not all companies follow the rules. Here's what CPSIA requires:
Lead content limits (100 ppm in accessible parts)
Lead paint limits (90 ppm)
Phthalate restrictions (certain phthalates banned in children's toys)
Third-party testing and certification
Tracking labels for accountability
Why it matters: CPSIA was passed in 2008 after massive toy recalls due to lead contamination. While compliance is mandatory, enforcement isn't perfect, especially for imported toys from unknown sellers.
The catch: CPSIA sets minimum safety standards, but "CPSIA compliant" doesn't mean toxin-free. It just means the toy meets basic legal requirements. Many toxic chemicals aren't regulated under CPSIA at all.
Look for: CPSIA certification is a baseline requirement, not a badge of honour. Use it to rule out non-compliant products. It is best to combine CPSIA compliance with other certifications and material transparency.
Oeko-Tex Standard 100
What it covers: Textiles and fabric toys
Oeko-Tex Standard 100 is one of the most comprehensive textile certifications for harmful substances. Products certified under this standard have been tested for:
Over 100 harmful substances including known and regulated substances
Many substances not yet regulated but potentially harmful
Formaldehyde
Heavy metals
Pesticides
Phthalates and other plasticizers
Organotin compounds
Flame retardants
Colorants that release carcinogenic compounds
Why it matters: Oeko-Tex goes beyond legal requirements and tests for substances that might not yet be regulated but are suspected of being harmful. The testing is done by independent institutes, and products are tested at every stage of production.
The product classes: Oeko-Tex has different standards based on skin contact:
Product Class I (most stringent): For babies and young children up to 3 years. This is what you want for toys. It has the strictest limits.
Product Class II: Skin contact products
Product Class III: No skin contact products
Product Class IV: Decoration materials
Look for: "Oeko-Tex Standard 100 Product Class I" specifically. This ensures the textile meets the strictest criteria for babies and toddlers.
Real difference: Oeko-Tex Standard 100 tests the finished product, not just the raw materials. This matters because harmful substances can be introduced during dyeing, printing, and finishing processes.
Other Certifications Worth Knowing:
GREENGUARD Gold: Tests for chemical emissions and volatile organic compounds (VOCs). Great for furniture, play mats, and larger toys that might off-gas in your home.
Cradle to Cradle Certified: Evaluates product safety, recyclability, and environmental impact. A holistic certification that's still relatively rare in toys but worth seeking out.
ASTM F963: The American Society for Testing and Materials standard for toy safety. Similar to CPSIA but goes into more technical detail. It's the standard that CPSIA references.
The Reality Check:
Certifications are helpful tools, but they're not perfect and not all toys will have them. Here's what to remember:
Certifications cost money, so small ethical brands selling non-toxic toys might not be able to afford them even if their products are safe
Some certifications are more rigorous than others
Having multiple certifications is better than having just one
Certifications should be combined with material transparency from the manufacturer
No certification tests for everything. Unfortunately, gaps always exist
Bottom line: Use certifications as a screening tool, but also look at the actual materials used, ask questions, and trust brands that are transparent about their entire production process.
Brands That Care
Support companies that prioritise safety and transparency. Look for brands that:
Clearly list materials used
Avoid toxic chemicals by choice, not just regulation
Test their products independently
Are transparent about their manufacturing process
My Non-Toxic Toy Recommendations by Category
Teething Toys:
Natural rubber teethers (ensure they're one solid piece, not glued)
Organic cotton or natural fibre teething rings
Food-grade silicone teethers
Untreated wooden teething rings
Bath Toys:
Natural rubber toys (avoid plastic squeezies that harbour mould)
Stainless steel cups and containers
Silicone bath toys
Stuffed Animals & Dolls:
Organic cotton stuffed animals
Wool-filled dolls
Natural fibre dolls with non-toxic dyes
Building & Learning Toys:
Solid wooden blocks (unfinished or beeswax-finished)
Stainless steel or wooden stacking toys
Natural wooden puzzles
Art Supplies:
Beeswax crayons
Natural watercolours
Non-toxic, plant-based finger paints
Natural playdough (or make your own!)
Play Kitchen & Food:
Wooden play food
Stainless steel play dishes
Natural fibre play food (knitted or sewn)
Better Non-Toxic Toy Brands
Finding brands you can trust takes a lot of the guesswork out of toy shopping. These are brands I’ve checked against the criteria in this guide: natural materials, safe finishes, transparency about how their toys are made, and certifications where available. As always, no brand is perfect, so check individual products, especially anything painted or containing plastic parts.
Wooden toys
Tender Leaf Toys
Plan Toys
Q Toys
Ostheimer
Lion + Lamb
Grimm’s
VAH Spielmanufaktur
Kinderfeets
Soft toys & dolls
Fabelab
Deer Me Boutique
Kikadu Organic
Patti Oslo
Apple Park
Olli Ella
Tara Treasures
Juni Moon
Senger Naturwelt
Nanchen Natur
Wilderbox
Felt toys & play food
Deer Me Boutique
Papoose Toys
Gry & Sif
Teethers, rattles & bath toys
Lingo the Flamingo:
Ecosprout: (NZ-based, beechwood rattles).
Tikiri
Over The Dandelions
Oli & Carol
Art supplies
Honeysticks: handmade in NZ from 100% pure beeswax and food-grade pigments, with no paraffin wax.
Stockmar: a great low-tox option for watercolours and modelling beeswax. Their crayons do contain paraffin (they’re 10% beeswax), so choose Honeysticks if you’d prefer to avoid it.
Wilderbox: natural craft supplies including wool felt, wool stuffing, unfinished wooden peg dolls and cotton pipe cleaners. Made for Waldorf-style crafting at home.
Eco Art and Craft: They make and sell Eco Crayons, plant-based paints and craft kits.
Let’s Dough: handcrafted natural playdough made in NZ, coloured with plant-based dyes and scented with essential oils. They also make themed sensory kits.
Filana: hand-poured crayons made from organic beeswax blended with other natural waxes. Paraffin-free and petroleum-free, with rich, artist-grade colours.
Creative Play Resources: reusable colouring mats made from 100% food-grade silicone, free from BPA, phthalates and PVC. They wipe clean and come with non-toxic, water-based markers.
Play & dress-up
Sarah’s Silks
Fabelab
A better plastic option (if you’re buying magnetic tiles anyway)
Connetix: ABS plastic tiles that are BPA- and phthalate-free and lead-tested. They’re still plastic, but a far better choice than unbranded magnetic tiles.
Stapelstein: stacking stones for balance and open-ended play, made from EPP (expanded polypropylene), a lightweight foam. It’s tested to the EN71 European toy safety standard and is phthalate-free. It’s still plastic, but polypropylene (#5) is one of the safer plastics covered in this guide, and it’s a sturdy alternative to cheap foam play mats.
If you think of any brands or products I should add, please let me know.
Our Recommended Non-Toxic Toys
Some of the codes below are discount codes I’ve been given, which may earn me a small commission at no extra cost to you.
Here are specific toys from the brands above, grouped by type. Each one is made from the natural materials and safe finishes covered in this guide, and all are available from NZ stores.
Wooden toys
Grimm’s Wooden Toys
Grimm’s toys are made from sustainably sourced wood, hand-painted and finished with non-toxic, water-based dyes. Painted toys are where the lead risk sits, so a maker that is open about its paints is worth paying a little more for.
Ostheimer Castle
Ostheimer’s castle is made from sustainably sourced alder wood and finished with organic plant-based oils, so it ticks both boxes from the safe finishes section above: solid wood and a natural oil finish.
VAH Spielmanufaktur
VAH Spielmanufaktur toys are handmade in Germany from sustainably sourced solid beech wood, with hypoallergenic, non-toxic colours and finishes.
Plan Toys Baby Car
Plan Toys use solid rubberwood dried in a chemical-free kiln process, water-based paints, and a certified formaldehyde-free (E-Zero) glue instead of conventional wood glue. That glue matters, because formaldehyde from pressed wood and glues is one of the toxins covered above. Suitable from 6 months.
Q Toys Wooden Blocks
Q Toys are made from plantation timber using non-toxic, child-safe materials. A set of solid wooden blocks is one of the simplest swaps for plastic building toys.
Tender Leaf Toys Birdie Tea Set
Tender Leaf Toys are made from sustainable rubberwood with non-toxic paints, are formaldehyde-free, and are tested to the EN71, ASTM and AS/NZS ISO toy safety standards. The tea set is a good wooden alternative to plastic play kitchen sets.
Kinderfeets
Kinderfeets make simple, open-ended wooden toys inspired by Waldorf and Pikler play, including balance boards, stacking arches and walkers. The Kinderboard is made from FSC-certified beech wood with eco-friendly stains and a water-based lacquer, and meets Australian, EU and US safety standards.
Soft toys
Fabelab Soft Toys
Fabelab soft toys are made from 100% organic cotton with a corn-fibre filling. For a toy your child cuddles and sleeps with every night, an organic cotton outer is one of the most worthwhile upgrades.
Olli Ella Dinkum Dogs
Olli Ella’s Dinkum Dogs are soft companion toys that meet or exceed the US, European (EN71) and Australian/NZ (AS/NZS ISO 8124) toy safety standards.
Teethers, rattles & bath toys
Lion + Lamb Wooden Peace Teether
This beechwood teether is hand-sanded smooth and left completely unpolished, uncoated and untreated, so there’s no finish for your baby to chew off.
Over The Dandelions Organic Muslin Bunny Ears Teether
Made from GOTS-certified organic muslin and beechwood, this teether gives babies a soft fabric section and a wooden ring to chew. GOTS is the textile certification explained earlier in this guide.

Over The Dandelions Organic Muslin Bunny Ears Teether
SARAH10 for 10% off with Little Reef and FriendsTikiri My First Bath Toy & Rattle
Tikiri’s bath toys and rattles are handmade from natural rubber and are certified plastic-free, so they’re free of BPA, phthalates and PVC. They also have no holes, so mould can’t build up inside the way it does in typical plastic squeeze toys.
Oli & Carol Natural Rubber Teethers & Bath Toys
Oli & Carol’s teethers and bath toys are handmade and hand-painted from 100% natural rubber, and are plastic-free and biodegradable. They were the first brand to make bath toys with no holes, so water can’t get inside and mould can’t build up the way it does in typical plastic squeeze toys.
Art supplies
Honeysticks
Honeysticks crayons are handmade in NZ from 100% pure beeswax and food-grade pigments, with no paraffin wax.
Stockmar Art Supplies
Stockmar’s wax crayons, modelling beeswax and watercolours are made in Germany, tested to the EN71 European toy safety standard and described as free from heavy metals. Their watercolours avoid parabens, formaldehyde-releasers and isothiazolinones, the harshest preservatives used in paints.
Please note: Stockmar is a great low-tox option overall, but their crayons are only 10% beeswax and also contain paraffin. If you’d like to avoid paraffin completely, Honeysticks crayons are 100% beeswax.
Creative Play Resources
Silicone Colouring Mat – Australian Flora & Fauna
This double-sided mat is made from 100% food-grade silicone, one of the safe materials covered earlier in this guide, and is free from BPA, phthalates and PVC. It comes with 10 non-toxic, water-based markers and wipes clean, so kids can colour it again and again. It’s a great low-waste swap for colouring books, and handy for restaurants and travel.

Mom Store - Silicone Colouring Mat | Flora & Fauna
LOWTOXINRABBIT 10% off storewide with Mom StoreShoppe Soie Hand-Felted Play Mats
Shoppe Soie’s play mats are hand felted in NZ from 100% New Zealand wool, using OEKO-TEX Standard 100 certified materials, one of the textile certifications explained earlier in this guide. Designs like Fern Hollow, with its winding creek and field of flowers, make a beautiful base for small-world play with wooden animals and figures. They’re a lovely natural alternative to plastic or foam play mats, and because each one is handmade, no two are exactly the same.
Stapelstein Balance Stones
Stapelstein balance stones are made in Germany from lightweight EPP (expanded polypropylene), which is plastic #5, one of the safer plastics covered in this guide. They’re phthalate-free and tested to the EN71 European toy safety standard. They’re still plastic, but they’re a sturdy, long-lasting alternative to cheap foam play mats and toys, and kids can stack, balance, climb and build with them for years.
Play & dress-up
Sarah’s Silks
These playsilks are coloured with non-toxic, eco-friendly dyes and have been safety tested for children of all ages. They become capes, forts, rivers and anything else your child imagines.
Fabelab Dress Up Wings
Made from 100% organic cotton, these wings are a great alternative to plastic-based fairy wings.
Where to Shop for Toys
Where to Shop in New Zealand
Little Reef and Friends. Use SARAH10 for 10% off (excludes Connetix). They stock Grimm’s, VAH Spielmanufaktur, Ostheimer, Tender Leaf Toys, Plan Toys, Q Toys, Lion + Lamb, Olli Ella, Fabelab, Sarah’s Silks, Over The Dandelions, Tikiri, Stockmar, Honeysticks and Connetix.
Mom Store. Use LOWTOXINRABBIT for 10% off storewide (excludes Connetix). They stock Honeysticks, Tender Leaf Toys, Olli Ella, Kinderfeets, Creative Play Resources and Connetix.
Shoppe Soie. Use RABBIT10 for 10% off. They stock Grimm’s, Oli & Carol, Stapelstein and Londji, plus their own small-world play sets and play mats.
Fairplay. They stock Papoose Toys, Gry & Sif, Fabelab, Kikadu Organic, Patti Oslo, Olli Ella, Tara Treasures, Juni Moon, Plan Toys, Q Toys, Tender Leaf Toys and Sarah’s Silks.
Deer Me Boutique Handcrafted toys and play food made with organic cotton, cotton, OEKO-TEX certified yarn and natural wood.
Wilderbox. They stock handmade wool dolls, gnomes and needle-felted toys made in Auckland, plus Stockmar, Lyra, Filges organic plant-dyed wool felt and natural craft supplies like wool stuffing, unfinished peg dolls and cotton pipe cleaners.
Seed Heritage. They stock Lingo the Flamingo.
Let’s Dough. Handcrafted natural playdough and sensory play kits, made in NZ with plant-based dyes.
Where to Shop in Australia
Oskar’s Wooden Ark. They stock Grimm’s, VAH Spielmanufaktur, Senger Naturwelt, Nanchen Natur, Stockmar and Sarah’s Silks.
Hello Charlie. They stock Plan Toys, Fabelab, Kinderfeets, Tikiri, Honeysticks and Eco Crayons.
Eco Art and Craft. They make and sell Eco Crayons, plant-based paints and craft kits.
Grassroots Eco Store. They stock Grimm’s, Papoose Toys and Stockmar.
Woollykins. They stock Ostheimer and Senger Naturwelt.
My Happy Helpers. They stock Papoose Toys, Kinderfeets and Connetix.
Play To Learn. They stock Grimm’s, Ostheimer, Oli & Carol, Sarah’s Silks, Tara Treasures, Lyra and Filana, plus fair trade wooden toys from brands like Grapat, Wooden Story and Fagus.
Practical Tips for Safer Toy Shopping
1. Buy less, choose better
Instead of a mountain of cheap plastic toys, invest in fewer high-quality, non-toxic toys made from safe materials.
2. Check recycling codes on plastics
Avoid plastics marked with recycling codes #3 (PVC), #6 (polystyrene), and #7 (often contains BPA). Safer plastics include #1, #2, #4, and #5.
3. Smell test
If a toy has a strong chemical smell, don't buy it. That smell indicates chemicals off-gassing.
4. Read labels carefully
Look for specific claims like "BPA-free," "phthalate-free," "PVC-free," and "lead-free." Be wary of vague claims like "non-toxic" without specifics.
5. Buy secondhand wisely
Older toys (especially pre-2008) may contain lead paint or other banned substances. Stick to natural materials like solid wood or check newer secondhand options.
6. Ask questions
Don't be afraid to contact manufacturers and ask what their toys are made from. If they can't or won't tell you, that's a red flag.
7. Clean toys regularly
Dust can contain toxic chemicals that have leached from toys. Regular cleaning reduces exposure.
8. Let new toys air out
If you do buy plastic toys, let them air out for several days before giving them to your child.
Key Takeaways: How to Choose Safe, Non-Toxic Toys
Our children deserve to play without being exposed to toxic chemicals. While it's impossible to eliminate every risk, choosing safe toys for kids made from natural materials, avoiding obvious red flags, and supporting transparent companies makes a massive difference.
You don't have to overhaul your entire toy collection overnight. Start with the toys your child uses most, especially teething toys, bath toys, and anything they put in their mouth. Replace items as needed with safer, low-tox options.
Remember: the toy industry won't prioritise our children's health unless we demand it. Every non-toxic toy you choose is a vote for change.
Want to see specific toys tested for toxic chemicals? Head to our new Testing Platform and suggest products you'd like us to investigate. Together, we can hold companies accountable and get the answers we deserve. If you also want to be part of the movement towards safer toys, please join Lead Aware’s new Facebook group here.
References
Centers for Disease Control and Prevention (CDC). "Lead in Toys." Available at: https://www.cdc.gov/lead/prevention/sources/toys.html
U.S. Consumer Product Safety Commission. "Phthalates." Available at: https://www.cpsc.gov/Business--Manufacturing/Business-Education/Business-Guidance/Phthalates-Information
Environmental Working Group. "EWG's Guide to Healthy Cleaning - Flame Retardants." Available at: https://www.ewg.org/guides/cleaners/content/flame_retardants
National Institute of Environmental Health Sciences. "Bisphenol A (BPA)." Available at: https://www.niehs.nih.gov/health/topics/agents/sya-bpa
Ecology Center. "HealthyStuff.org: Toy Testing Results." Available at: https://www.healthystuff.org
American Academy of Pediatrics. "Food Additives and Child Health." Pediatrics. 2018;142(2):e20181410
World Health Organization. "Lead poisoning and health." Available at: https://www.who.int/news-room/fact-sheets/detail/lead-poisoning-and-health
U.S. Environmental Protection Agency. "Phthalates Action Plan." Available at: https://www.epa.gov/assessing-and-managing-chemicals-under-tsca/phthalates-action-plan
European Chemicals Agency (ECHA). "Substance Infocard: Formaldehyde." Available at: https://echa.europa.eu
Healthy Babies Bright Futures. "What's in My Baby's Food?" 2019. Available at: https://www.healthybabyfood.org
Global Organic Textile Standard (GOTS). "GOTS Standard." Available at: https://www.global-standard.org
Forest Stewardship Council (FSC). "FSC Standards." Available at: https://fsc.org/en/standards
European Commission. "Toy Safety Directive." Available at: https://ec.europa.eu/growth/sectors/toys/safety_en
U.S. Consumer Product Safety Commission. "Consumer Product Safety Improvement Act (CPSIA)." Available at: https://www.cpsc.gov/Regulations-Laws--Standards/Statutes/The-Consumer-Product-Safety-Improvement-Act
Oeko-Tex. "Standard 100 by Oeko-Tex." Available at: https://www.oeko-tex.com/en/our-standards/standard-100-by-oeko-tex
Children’s Toys https://www.comcom.govt.nz/business/your-obligations-as-a-business/product-safety-standards/childrens-toys/?utm_source=chatgpt.com
Frequently Asked Questions
What are non-toxic toys?
Non-toxic toys are made from safe, natural materials like solid wood, natural rubber, organic cotton and wool. They are free from harmful chemicals such as phthalates, BPA, PVC, lead, flame retardants and formaldehyde. The best non-toxic toy brands are open about their materials and use safe finishes like plant oils, beeswax or water-based paints.
What chemicals should you avoid in kids’ toys?
The main chemicals to avoid in children’s toys are: - phthalates, found in soft plastics - lead and heavy metals, found in paints and cheap jewellery - BPA, found in hard plastics - flame retardants, found in foam and stuffed toys - PVC, plastic code #3 - formaldehyde, found in pressed wood and some fabrics. These have been linked to hormone disruption and developmental problems.
Are wooden toys non-toxic?
Not all wooden toys are non-toxic. Pressed wood and MDF can contain formaldehyde-based glues, and brightly painted toys from unknown brands may carry a lead risk. Choose solid wood toys finished with natural oils, beeswax or water-based paints, ideally FSC-certified and from a brand that clearly lists its materials.
Are plastic toys safe for kids?
Some plastics are safer than others. Avoid codes #3 (PVC), #6 (polystyrene) and #7 (may contain BPA). Codes #1, #2, #4 and #5 are generally safer. If you’re buying a plastic toy like magnetic tiles, choose a brand that is BPA- and phthalate-free and lead-tested, such as Connetix.
What is the safest teether for babies?
The safest baby teethers are made from natural rubber in one solid piece, with no glued parts and no holes where mould can grow. Untreated wooden teethers and teethers made from GOTS-certified organic cotton are also safe, low-tox options for teething babies.
Why are bath toys with holes bad?
Bath toys with holes trap water inside, so mould and bacteria can grow where you can’t see or clean them. Hole-free bath toys made from natural rubber or food-grade silicone are a safer, more hygienic choice for babies and toddlers.
What certifications should I look for when buying safe toys?
GOTS or Oeko-Tex Standard 100 Product Class I for fabric and soft toys FSC for wooden toys EN71 for toys made to European safety standards Certifications are a useful starting point, but always check the materials and finishes too.
Are secondhand toys safe for kids?
Secondhand toys can be a great low-tox choice, but take care with older toys, especially those made before 2008. They may contain lead paint or chemicals that are now banned. Unpainted solid wood and natural-fibre toys are the safest secondhand options.
Where can I buy non-toxic toys in NZ?
Little Reef and Friends, Mom Store and Fairplay all stock non-toxic toy brands in New Zealand, including Grimm’s, Ostheimer, Plan Toys, Papoose and Honeysticks. Seed Heritage stocks Lingo the Flamingo natural rubber teethers.
Are plastic toys safe for babies?
Some plastics are safer than others. Avoid plastic codes #3 (PVC), #6 (polystyrene) and #7 (may contain BPA). Codes #1, #2, #4 and #5 are generally safer. If you buy plastic toys, choose brands that are BPA-free, phthalate-free and lead-tested, and let new toys air out before use.
Where can I buy non-toxic toys in Australia?
In Australia, Oskar’s Wooden Ark, Hello Charlie and Grassroots Eco Store stock low-tox toy brands such as Grimm’s, Senger Naturwelt, Plan Toys, Tikiri and Stockmar. Woollykins and My Happy Helpers also carry selected natural toy brands.




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